April 2 2018 – Point S tire dealers who are members of Tire Factory Inc. have voted to establish “essential store standards” throughout the member-owned cooperative.

“The Point S on my building represents more than just being able to offer my customers great pricing; it’s a badge that signifies a promise I make to my community, my employees, and myself every morning when I open my doors,” says Jeff Keating, chair of the Point S brand protection committee.

The committee, led by Keating, was established in September 2017. Other members include fellow tire dealers Shannon Karen and Ross Baxter, plus Clint Young, director of sales and business development for Point S, and Devin Barr, a representative of the marketing agency that works with Point S.

The committee has picked Market Force Information to help it create and evaluate guidelines for Point S dealers in the U.S. Together they’ve established common guidelines for exteriors, interiors, merchandising and operations for each store.

“Since we are built by and for the independent tire dealer, it’s critical that we have standards that unite our brand across our entire network,” says Young. “This demand for essential store standards came from our members and it’s important to all of us to support our members’ stores by giving them access to information and feedback that helps them improve.”

Market Force has offices in the U.S., Canada and Europe, and the company provides location-level customer experience management solutions through an online platform, KnowledgeForce.

“Our history of supporting brands with on-site assessments to enhance the customer experience will enable Point S Tire to identify best practices and insight for their Owners as they continue to grow,” says Charles Cornwell, director of sales for Market Force.

Point S says it will integrate its branding, along with operational and experiential measures throughout its system, while also providing insights to its tire dealers.

Tire Factory CEO Walter Lybeck says, “We’ve made promises to our owners, and commitments to our Point S partners that’ll we’ll steward our brand forward. These steps will help support our growth across the United States. Quite frankly, it’s another example of who we are as a group. This member benefit further helps owners focus on their customers and employees by making it easy for them to identify changes that will help improve their business.”

For more information about Tire Factory and Point S, go to www.pointstire.com.

For more information about Market Force, please visit us online www.marketforce.com.

This article was originally published in Modern Tire Dealer