Point S Plans to Nearly Double Store Total in 5 Years
Co-op Wants 500 Stores in 50 States
Point S tire dealers in the U.S. closed the 2022 books with a 10% increase in sales and a multi-faceted plan to keep those increases coming in the future. That plan includes rolling out the welcome mat for new dealers who are looking for buying power, but aren’t necessarily ready to rebrand and commit to the blue and green way of life.
Clint Young, chief operating officer for Tire Factory Inc., the cooperative that manages the Point S brand in the U.S., says the group has adopted four growth initiatives. Two are defensive moves to retain the dealers and stores already in the cooperative, and two more are designed to bring more dealers into the fold.
On the defensive end, Point S is offering $10,000 to existing owners who are ready to exit if they sell their store to another Point S dealer. Current dealers can also earn a $10,000 referral bonus if they recruit and refer another tire dealer to join the cooperative.
The company is also offering assistance to existing dealers who open another location. “Some are very brave about taking that leap,” Young says, while others have held themselves back because of some steps in the process, whether that be in site selection or Small Business Administration paperwork.